© 2017-18 by Westerly Consulting, LLC

Westerly Consulting, LLC

All photographs by Fred Engel

October 24, 2013

The CEO brought me in to diagnose the problems the company was having in deploying Scrum.  I gave him 7 job functions I wanted to interview and he set up a 45 minute meeting with each of them.  The list included top engineering management as well as people in the trenc...

October 24, 2013

Why is it that so many products show a lack of understanding of the intended customer? There is plenty of advice saying, “Know your customer”, yet it does not seem to be followed.  Knowing your customer takes a lot of time, more time than most companies seem to be will...

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    November 23, 2015

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