July 24, 2013

I was coaching a team trying to finalize the re-building of a 10 year old product and found we kept losing sight of the bigger picture.  The team was very detailed and I kept trying to move them to a more abstract discussion, as all of the details bogged us down and ke...

July 12, 2013

A key challenge in building software products is to provide the user with just the right solution.  Unfortunately, the road to product development is littered with the failure to match solutions and problems.  How many times have you heard someone say, “That product is...

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    Westerly Consulting, LLC

    All photographs by Fred Engel